This is late, I know, but I have to comment on this week's Prime Minister's Questions.
When pressed on child benefits, David Cameron's answer was basically that Ed had no alternative policy on deficit reduction. He didn't answer the question or acknowledge that some people will lose out (as some always will when policies are changed), so his good points about the less well-off paying taxes to fund child benefit and the deficit being paid off had no impact.
This sort of argument is depressingly familiar - it used to be Gordon Brown's favourite line when challenged by David Cameron at PMQs : 'he has no policy on the economy...' It was weak then, and it's weak now. I earnestly hope that Cameron isn't going to turn into Brown at PMQs and that his team will prepare him better for next week.
My advice: be human and honest. Accept that there will be some losers and the policy isn't perfect, then people will actually listen when you go on to explain that those on low incomes should not be taxed to help middle income families look after their children. How to deal with the losers is a problem: means testing is not practicable. Either promise to look into it if you are prepared to compensate them, or accept that it just can't be helped.
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